|A well designed website that
answers the basic needs of your target audience coupled with a few traffic
generating techniques will have a capture rate well above the standard
business to customer (B2C) sites.
Traffic generating techniques include search engine
optimization (SEO), and pay-per-click advertising.
SEO involves designing your website to be
search-engine friendly, coupled with several technical tricks such as link
farms, multiple mirrored pages, keyword spamming, and more. There are SEO
companies that charge corporate websites thousands of dollars a month to
keep up with the changes in the search engine methods that rank a web page's
relevance to the search.
We certainly make our websites search-engine friendly.
They are easy to find, easy to search, and easy to index.
We have had the best success at generating traffic
using pay-per-click (PPC) advertising. Google is one of the best sources for
this. By setting up keywords and search strings, Google will display your
website at the top of the page or in the right-hand column of paid results.
This display costs nothing. You only get charged when someone clicks on the
link and goes to your website. And, once they're there, if your website is
simple and easy to use and has exactly what they are looking for, they will
fill in the form and you have a new lead!